Watch | The Tanishq Ad and the Myth of ‘Love Jihad’

'Love jihad' is a phrase concocted by the rightwing to describe an imaginary Muslim conspiracy to convert unsuspecting Hindu women to Islam.

Tanishq, the jewellery brand that has been on the receiving end of hatred by a section of social media users since its new ad showing a mixed-community household was released, has withdrawn the ad film.

What is the claim of ‘love jihad’ that has surrounded this ad? Senior editor Arfa Khanum Sherwani explores.