Culture

Actress Sai Pallavi Refuses to Endorse Fairness Creams

In the interview, she opened up about her thoughts on the impact that such advertisements have on the minds of youngsters.

New Delhi: South Indian actress Sai Pallavi has confirmed that she rejected an offer to star in an ad to endorse a fairness cream.

After several media reports claimed that Pallavi had rejected the offer to endorse a fairness cream, she ended the speculation by confirming, in an interview with Telugu website Behindwoods, her decision to turn down a Rs 2 crore advertisement deal with a fairness cream brand.

Sai Pallavi rose to prominence with her roles in Athiran and Maari 2.

In the interview to Behindwoods, she opened up about her thoughts on the impact that such advertisements have on the minds of youngsters. According to HuffPost India, Pallavi said, “This is Indian colour. We can’t go to foreigners and ask them why they’re white, and if they know that they will get cancer because of it. We can’t look at them and think we want that. That’s their skin colour and this is ours. Africans have their own colour too and they are beautiful.”

Also read: For How Long Will Indians Hold on to Their Obsession With Fair Skin?

She also added that the monetary compensation for the advertisement was not a matter of concern for her. “What will I do with the money I get from such an ad? I’ll go home and eat three chapatis or rice, go around in my car. I don’t have other big needs. I see if I can contribute to the happiness of people around me or if I can say that these standards we see are wrong,” she said.

Pallavi also recounted a childhood incident in the interview about the impact that notions of fairness had on her sister and how she had “tricked” her sister into eating fruits and vegetables by telling her that it would “give her a fair complexion”.

Pallavi joins a burgeoning cohort of celebrities who have publicly questioned the impact that fairness creams have on skewed notions of beauty. Celebrities like Abhay Deol, Kangana Ranaut, Kalki Koechlin and Nandita Das have openly criticised products that glorify fair complexions.

Recently, a collage consisting of Miss India finalists faced backlash on social media for a lack of diversity of skin colours amongst its beauty pageant contestants, underscoring the conventional notions of fairness and beauty that are prevalent in India.