Gender

11 Mentions of Kejriwal, None of AAP in 2 minute Delhi Government Ad

A new television commercial released on all channels and uploaded to YouTube by the Aam Aadmi Party government in Delhi is meant to highlight an achievement that many in the city have noticed but the media hasn’t really highlighted: the fact that electricity bills have come down, in some cases dramatically, for the capital’s households.

Astonishingly for a work of pure agit prop, though, the amateurishly made advertisement does not mention the Aam Aadmi Party – under whose rule this reduction in electricity bills has taken place – even once. Instead, the focus of the TVC is solely and entirely on the AAP leader, Arvind Kejriwal, who is also chief minister of Delhi. His face may not be featured but there are no less than 11 references to him in the two-minute long ad.

For those who can’t do the maths quickly, that’s one mention of the leader every 11 seconds. Seven times as ‘Kejriwal’, twice as Arvind, and once each as ‘unhone’ and ‘unkey’. The ad ends with the woman attacking other politicians and even the media for “going after Kejriwal day and night” and praying that god keep him safe.

The commercial is also likely to get the backs of women up since the domestic scene it approvingly shows is of the woman shopping, looking after the electricity bill, cooking and serving food to her husband without eating herself — as her husband lolls around watching television.

Surely this is not the Aam Aadmi Party’s vision of what the life of an aam aurat should be.

Categories: Gender, Politics

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